LOS ANGELES – Fox Rent-A-Car, the fifth largest car rental company in the US, announced the final acquisition of a car sharing platform developed by Silicon Valley based JustShareIt, a pioneer in car sharing technology.
JustShareIt (JSI), a cloud-based and mobile friendly peer-to-peer car sharing platform allows individuals to rent or share cars directly from individual car owners. Fox and JSI development teams have worked the past 12 months to integrate the two platforms to offer an enhanced and seamless rental experience to better support rapidly evolving mobile enriched lifestyles.
Fox’s new mobile experience enables customers to reserve a car, bypass the rental counter and proceed directly to the car. Customers will then choose their vehicle and drive off.
Initially, this new seamless service is only available at Los Angeles International Airport (LAX), but it will become available in most Fox corporate locations within a few months.
“The new integrated platform will help Fox to not only offer the customers a rental at a much faster speed, but will also create new business models that are not currently available in car rental industry,” said Mike Jaberi, Co-CEO of Fox Rent A Car. “The JSI platform acquisition has enabled Fox to explore new opportunities in a hybrid model of car rental and car share at a much faster pace.”
“Fox has been able to utilize the JSI platform to create a new rental process that is in high demand,” said Gaurav Kohli, founder of JustShareIt. “I see great opportunities in creating a new technology-based hybrid marketplace at lower cost in car rental since joining Fox.”
Keeping with the vision of enhancing the customer lifestyle by offering a seamless mobile experience, Fox is currently in discussions with two automobile manufacturers to enhance a part of their fleet with connected car technology. Once the fleet is directly integrated with the new Fox Rental platform, Fox members will be able to pick up and drop off cars at a wide variety of decentralized locations, entirely independent from Fox’s centralized rental locations.