WESTLAKE VILLAGE, CA – Pleasant Holidays announced the appointment of Lisa Pisaturo as Vice President of Sales Strategy. A veteran of the Travel & Hospitality industry for more than 20 years, Pisaturo will focus on growing top-line sales for Pleasant Holidays and its luxury brand, Journese.
“Lisa will be responsible for developing and executing annual sales strategies and initiatives, focusing on growth through both new business acquisition and by nurturing existing partnerships,” said Jack Richards, President and CEO. “Her strengths in cultivating long-term relationships with travel agent and national account partners will allow all stakeholders to achieve lasting success.”
Pisaturo’s credentials include sales, marketing, brand management and product strategy positions for leading tourism, tour operations, national account, cruise and entertainment companies. She has extensive experience using analytics and pricing strategies to identify trends and generate sales, and has successfully led teams to grow client and company revenues alike. The daughter of a travel agent and airline executive, Pisaturo likes to say she “grew up with tourism DNA.”