BERLIN, GERMANY – Tourico Holidays announced a new distribution partnership with TUI Germany, a wholly owned subsidiary of the TUI Group, the world’s number one integrated leisure tourism group headquartered in Hanover, Germany.
TUI Germany will now have access to Tourico’s massive inventory of worldwide hotels via XML connectivity. The German group of TUI companies includes the core brand of TUI, as well as numerous other well-known tour operators and brands – including 1-2-FLY, airtours and L’tur, TUI fly, and specialist companies such as Gebeco and Berge & Meer. TUI thus covers the entire range of travel products, from premium to individual, all the way to budget travel.
“TUI has one of the most expansive distribution networks in the travel industry,” said Oliver Stahlberg, the Regional Director of Sales in Germany, Austria, and Switzerland for Tourico Holidays. “This new partnership will enable TUI to offer their loyal customers new hotel options in thousands of cities worldwide. Meanwhile, Tourico’s contracted hotel clients will have another marquee distributor working to sell their product globally and increase exposure.”
This development brings Tourico Holidays in line with the other bedbank businesses within Hotelbeds Group, which already had a long-standing partnership with TUI Germany. Tourico officially became a part of Hotelbeds Group earlier this month and is currently operating as a business unit within the company, while a strategic plan is developed for the integration process.
Tourico Holidays works on a high-volume, wholesale model to broker its massive inventory to distribution clients like TUI. Tourico has over 80,000 hotels contracted across the globe and offers clients “ExclusiveDeals” – or pre-purchased hotel room blocks – that guarantee clients discounted rates. Tourico pioneered the industry practice of pre-buying large hotel room blocks over twenty years ago and TUI’s XML connectivity will ensure the distributor has the most up-to-date inventory possible for last-minute sales.
“As our company grows and increases business in new markets, we saw the need for a partner that could help us expand our hotel inventory on a global scale, and still preserve our strong margins,” said Nicole Sohnrey, Director Product Management Modular for TUI Germany. “Our alliance with Tourico will enable both companies to expand their hotel businesses, while further improving customer satisfaction.”